Retail —
ASSISTANT STORE MANAGER
Assistant Store Managers (ASMs) are at the forefront of implementing store standards, monitoring their department’s reporting and coach associates to better the customer experience.
Frequently Asked Questions
What does an Assistant Store Manager do?
ASMs take a very hands-on approach in developing and training associates. ASMs are able to work in tandem with the CXM to make sure things run smoothly for associates and customers. Their main goal is to get their business area running more smoothly and streamline new efforts.
What is a normal day like?
The ASM meets with the CXM to see if any issues need to be addressed with the store and walk the store for safety. ASMs dig into bigger issues within their operational areas by checking reports and seeing where they need to be more productive. They also provide real-time feedback to associates for growth and development.
Why should someone become an ASM?
Many ASMs find they can control their day and get back to what they are passionate about—spending more time developing and growing their associates and supervisors.
Is the ASM a salaried role?
The ASM is a salaried, non-exempt position that also includes company stock and the Manager Incentive Program (MIP), the manager’s version of success sharing. An ASM can MIP anywhere between 25-60% of their annual salary depending on their store’s performance.
Interested in becoming an ASM? Reach out to your manager or HR partner to learn more.
Set Schedule
Competitive Pay
Success Sharing Eligible
On-the-Job Training
Navigate Your Growth
Learn About the different types ASMs
There are four different ASMs in every store and each focus on a different area of the business. ASMs that rotate through the different roles gain new skillsets and knowledge that prepare them be great Store and Distribution Center leaders.
OPERATIONS
A Operations ASM (OASM) oversees all operational areas of the store, executing core programs and strategies to improve customer service, in-stock, and store appearance.
MERCHANDISING
A Merchandising ASM (MASM) drives the in-stock processes to ensure product is available and meets store appearance standards and excellent customer service.
SPECIALTY
A Specialty ASM (SASM) leads specialty standards, focused on teaching selling skills and sales driving behaviors.
NIGHT-OPS
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